Light Can Always Overcome Darkness! Kingdom Hearts Featured in Anti-Bullying Campaign
POSTED BY Martin Patino ON February 12, 2019
Your favorite Kingdom Hearts characters will be featured in the Ad Council’s latest anti-bullying campaign, called Because of You, in a new partnership with Square Enix.
The new PSA, which aims to encourage teens to consider the impact their actions can have on peers, is the first time the Ad Council has created a PSA with a video game publisher on a social good effort. The goal of the Because of You campaign is to inspire teens to build more inclusive and welcoming communities.
Ad Council Digital Product Management SVP Anastasia Goodsteid said in a statement:
“Because of You is all about how your actions, for better or for worse, can have a big impact on those around you,and helping teens think about how those decisions could affect others. Kingdom Hearts III is one of the year’s biggest game releases, and we’re excited to see the game’s message of support and friendship reach millions of teens. It’s a great fit with our campaign’s idea that everyone should reflect on the power of their actions.”
Square Enix Product Marketing Sr. Manager Brendan Docherty added:
“At its core, the Kingdom Heartsseries is about the power of friendship and helping those in need in order to overcome darkness. The Kingdom Hearts story is filled with characters overcoming trials and tribulations through friends helping and supporting each other in tough times. We thought these themes matched very well with the valuable life lesson of the Because of You campaign.”
More information on the Because of You campaign and the Kingdomg Hearts III PSA can be found on the campaign’s official website.