In the latter part of 2018, the chinese smartphone brand, Realme came to the Philippines to strengthen its Southeast Asian presence. The Shenzen-based brand came with a goal to deliver powerful mobile performance and contemporary style at a fraction of the cost of other high-end phones. In 2019, the company has set its sights on becoming a major smartphone player in the Philippines through a massive nationwide expansion, an innovative marketing approach, a focus on community and, of course, competitive products.
After only two months of operation in the country, Realme has been met with an enthusiastic reception. Its debut device, the Realme C1 was sold-out flash sales and offline store sales nationwide and received positive reviews and a decent buyer response. This has prompted the company to expand its distribution to more than 1,000 stores nationwide to meet strong demand.
Realme Chief Operating Officer Jacky Chen is excited about the warm welcome:
“We are truly grateful to all Filipinos for trusting what we offer. Our hearts are full with customers’ positive feedback on the Realme C1, especially knowing that these users took a chance with us, a new brand. Rest assured that we will listen to each and every one of you. By putting customer needs at the core of our development work, we will make sure that our solutions are innovations that you can truly enjoy,”
Hail to the Entry-Level King
The Realme C1, the debut phone of Realme Philippines, was a standout in terms of value when it launched in December of last year. It delivered a solid device with a very affordable price point of Php5,990.
Proclaiming itself as the the “#RealEntryLevelKing“, the Realme C1 delivers a solid performance with its Qualcomm Snapdragon 450 octa-core processor, 2GB RAM and 16GB ROM. It also has a 6.2-inch super large screen, with a screen-to-body ratio of 88.8 percent and a 19:9 screen display giving the device quite a satisfying bit of real estate to consume you’re favorite media with. The 4,230mAh battery is no slouch as well giving above average battery life among its peers.
In an effort to make itself more accessible to even more Filipinos, Realme has announced that it is expanding to 1,000 stores and 23 service centers nationwide this month. Customers will be able to find Realme stores and outlets not just in Metro Manila but in key regional cities as well such as Baguio, Cebu, Pampanga, Iloilo, Davao, Cagayan de Oro and General Santos.
Putting an Importance in Community
Complimenting its growth within the country is Realme’s growth within the online space. The Realme Philippines Community Facebook Group, has already grown to 4,000 members and is still expanding. The Community serves as a platform for Realme users to share their experiences and knowledge with the phone to other similar users. It also provides the latest news and announcements about Realme as well as exclusive community activities.
The Realme Philippines Community is also a place for users to discuss FAQs and share tips and tricks with each other, as well as the local Realme team. The Realme team hope that this form of genuine interaction and sense of community fosters a feeling of belongingness between its users and team members, making a pseudo family that embodies the brands motto “Proud to be young”
2019 is Looking Bright
With Realme currently on a roll, charged by its success of the past few months, Realme Philippines looks to hit the ground running this 2019. They have promised to continue surprising its fans through sale events, system updates such as the recent ColorOS 5.2 update, or exciting online promos.
With the firm vision of delivering to the Filipinos the Smartphone they deserve, the future is looking pretty bright for the newest major player in the mobile market, Realme Philippines. Get the lastest news and announcements on their facebook page here!